Thursday night we went out to The Promontory for the launch party of the Keepsake app. It felt like watching a rocket launch. It was certainly a great place to be. It was all streamed live online & it was a wonderful time.
The event took place in The Promontory’s beautiful upstairs space. People came out to enjoy performances & be among the first to experience the Keepsake app. There was a dope DJ & a great atmosphere. For those of you who don’t know, the Keepsake app is a new app made by Nick Talwar which was created to revolutionize social picture sharing. That is to own your moment, infinitely, which is the slogan. The app is like a far more personalized combination of the cloud, Instagram, Tumblr, & Snapchat. We got to see how the app works first hand by the man behind it. It was pretty amazing.
These days we mostly take pictures with our phones. Even posting them on social media feels temporary. Your pictures can be hard to organize, your camera roll fills up, & the cloud seems a bit uncertain. You don’t know where your stuff can go. People can do practically anything with your photos. Keepsake seeks to change all that. It is infinite ownership with revolutionary technology. It is like a pocket library of photo albums which you can do all kinds of incredible things with. Keepsake maintains your privacy & does not ask to get too much information from your phone. It does not even upload your camera roll. You have to hand pick every photo that you want to go into the app. Another amazing thing is that you can send however many pictures you want at the same speed of a text message. Imagine sending 100 pictures in a matter of seconds. You only send the photos that you want to the people that you want. Best of all, if you want to unsend the pictures you can. You read right, there is an unsend feature that allows you to get back any photo. That is a game changer.
This app has so many amazing features. Every & anything someone does with your photo, you are notified of. They have to ask permission to forward them. If they screenshot it you will know. You & your friends & family can all put together pictures from the same events. Imagine, all of the pictures from the family reunion or that epic night out, in the same place. You are able to see the full story of the evening & keep it there. You can write on the pictures, chat privately, and maintain control of everything. Keepsake is an answer to so many of the problems that have come up in social media. It is a movement.
A part of that movement is The Keepsake Vol. 1, a mixtape that will be launched with the app. Last night, the artists featured on the tape came out and performed. Those artists are Matt Muse, Breanna, Sister of Element, T.L. Williams, Nola Ade, & friend to the blog, John The Author. It was a great opportunity to get the full experience & get a feel for CIMM Fest, which will be taking place over the next few days at the Promontory as well. David Banner was a part of the evening as well, giving his own performance.
It was a really cool experience to be there at the beginning of what can & should very well be the next big app. And it launched right here in Chicago. Go to getkeepsake.com to get the app when it launches & also the mixtape. Salute to Nick Talwar & team on the app & event. We are very happy to be a part of the movement. Also special thanks to CIMM Fest & Creative Cypher for doing great things in Chicago. Look up CIMM Fest & get your tickets. Stay in tune with these movements. You’ll want to say you were there when it all began. Get the Keepsake app & share on your own terms. Own Your Moment.
Above are a few pictures.