We were fortunate to talk ish with Singer & Songwriter….Lonny Bereal!!! Lonny is no stranger to the music business, he’s been apart of several Grammy nominated singles such as “Please Don’t Go” by Tank, “Under” by Pleasure P, “I Can Transform Ya” by Chris Brown and so many more. Lonny has a lot of more things in store from making hits and his clothing line, Angry Boys Club. Lets get to know Lonny Bereal…
3 Voices: How long have you been a singer & songwriter? What inspired you to pursue a career as a singer & songwriter?
Lonny Bereal: I’ve been doing this for 17 years. I really wasn’t inspired to be what I am today, I always wanted to be a drummer and that’s what I used to do. In my latter years, I couldn’t get away from singing. Then one day I just started writing songs and then I put the drumsticks down and realized that maybe this is something that I’m supposed to be doing and it just kinda happened. I was definitely born into the music. The Bereal family, we were preacher’s kids. We grew up in the church, singing and playing and being forced to sing when we didn’t want to, so it was something that I was born in and I couldn’t get away from it the older I got. I just kinda nurtured my gift in the church when I was a kid so when I got older and had some cousins and friends who were musicians for different secular artists they kinda ushered me right on into it. We all started on the gospel side. I played drums for a lot of gospel artists and sang with some gospel artists and then I got a little rebellious. I’m happy that I decided to sing. I was just submitting to my destiny.
3 Voices: We noticed that you were formerly a member of the Flipmode Squad. What was that experience like working with Busta Rhymes and being apart of the Flipmode Squad?
Lonny Bereal: I used to be signed to Busta Rhymes, with The Conglomerate, which is under the umbrella of Flipmode Squad. I was with him for a couple of years then ended up signing with Universal. When I put out the single with myself and Kelly Rowland, I had just left the Conglomerate deal. Being with The Conglomerate was fun. You know Busta is a legend. He had me writing for his projects. There are a couple of songs coming out on his project this year that I wrote. He just loved my talent and one day offered me a deal because he wanted to see me out there and people hearing my music. We traveled and had some good times. We were like brothers. It came time to part ways. We still speak to each other. There are no hard feelings. It’s all business. I got the offer from Notified and put the single out and they wanted to do the album. I just went a different way.
3 Voices: You’ve worked with a lot successful people in the music industry such as Jamie Foxx, Chris Brown, Snoop Dogg, Kelly Rowland, Tank, Keyshia Cole, Pleasure P and that’s all to just name a few. Who would you like to work with that you already haven’t? Will you be working on any additional projects with anyone you have worked with already?
Lonny Bereal: I would like to work with Rihanna. I definitely want to branch out. I would love to work with John Mayer. I want to venture out into the pop world and step outside of the box. R&B has been great to me and I’ll never stop doing that. Soul music is where I come from. Love music is just a part of me, but I definitely wanna do something that people don’t expect me to do. People expect me to be on the R&B albums at this point and I wanna grow into something much bigger than where I’ve been, appreciating that is my foundation that I stand on.
3 Voices: Tell us about your most recent single, “Things I Would Say.” How did that single come about?
Lonny Bereal: Things I would say was actually a real life experience. The song actually speaks for itself. I was going through a relapse, as we all do when we start to realize that the person that you had is exactly the person you should still be with. It’s like a light bulb turns on in your head and it’s like wow, this is what I did wrong and these are the things that I should’ve done and this is what I need to do to make myself a better person and it’s the things I would say if she was still sitting here with me. The things I would say if she would answer the phone. It’s kinda self-explanatory. It’s all about growth. Life is gonna have its ups and downs and curve balls, as long as you never stop learning. I was fortunate enough to get that second chance and say all the things that I wanted to say and it worked out.
3 Voices: Although you’ve been nominated for several Grammy Awards and even won a few, there became a point in your life where you lost it all and had to get yourself back up and keep moving forward. Tell us a little about what happened? Tell the people who have dreams how you manage to overcome rough obstacles.
Lonny Bereal: In this world of music, creating music, whether it be an artist or a songwriter and producers as well, most people don’t tell you how to manage your money. We make money in a lump sum. One day you can be broke, the next day you can get a check for $200K and you go and buy everything that you’ve been desiring or paying all the bills that you’ve been behind on. They don’t take the taxes out of our checks. They don’t teach you how to budget and things like that, so it’s very important for people to educate themselves on how to be a good steward over what God blesses you with. Sometimes it’s not necessary. The bills don’t stop coming and you may know how to make $150K last over 3 years or 5 years, but the expenses start to catch up with you if you don’t continuously make the money on that level that your expenses are.
I was fortunate enough to be up and then down and keep working. The thing that kept me was family and loved ones that held me up. People like Tank, Tommy Burrell, and different people like Jamie Foxx and Kelly Rowland were real friends to me. They held me up, whatever I needed. I didn’t go without a ride, I didn’t go without anything I needed and they encouraged me to keep working and keep going. The more I kept working , the checks started coming and I did a new deal and it just really changed my life. It took me to keep working and the confidence in people around me to do what they did and of course God. I could be praying and be in touch with him and be obedient to him. Everybody has their battles and have to go through storms, you just have to stay surrounded when you’re down and you’ll get back up. I was still being called for work and to write on their projects and vocal produce them. They wanted to make sure they employed me and really let me know that you’re gonna be okay.
3 Voices: What is some advice that you would give to an up and comer singer and/or songwriter about thee music industry?
Lonny Bereal: For up and comers my advice would be do your homework. Always know where music needs to go next. When you’re writing a song today, it shouldn’t be comparable to what you’re hearing today. Be forward thinking. Sometimes you have to go back and study the classics and #1 hits that worked in the past because there’s a formula to it. You gotta work hard and you have to get out there and network. It’s all politics. People do business with who they like, not necessarily who the most talented person is. So you just gotta know how to maneuver and work .
3 Voices: What’s next for Lonny Bereal? Are there any exclusives that you can share with us?
Lonny Bereal: It’s a lot happening. I’m working with this new kid Kieran, he’s on Virgin, he’s from the UK and he has a little buzz happening. Kelly Rowland is back in the studio so we’re working. Jamie’s back in the studio, so we’re working [also]. Tank’s new single just dropped, You’re My Star, which I co-wrote as well. There’s a lot happening so stayed tuned. I think I’m gonna release an EP. I definitely have another single that’s gonna come out in a few months, but right now we’re gonna work things out with Things I Would Say and make sure that it reaches as far as it can go. [Shout out to] Angry Boys Club, my new clothing line that’s doing really well. It just recently got featured in a movie…a lot of celebrities are wearing it. It’s doing great!
3 Voices: How can the people reach out to Lonny Bereal on social media sites such as Twitter, Facebook, Instagram and etc.?
Lonny Bereal: Twitter: @LonnyBereal
And there you have it people! You heard it all from Lonny Bereal himself! Be sure to check out Lonny’s website www.lonnybereal.com to keep up with the latest news and music from Lonny. Much more success to you Lonny and keep in touch.
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