We were fortunate enough to talk ish with Rap Artist…Mims!!! Mims is known for quite a few singles such as “This Is Why I’m Hot”, “Like This”, “Move (If You Wanna)” & etc. Mims has created a new music creation called, U Remix App that he and his team will be launching very soon. Mims is also working on new music that’s expected to be released soon. Lets catch up with Mims…
3 Voices: Grewing up, who were some artists that influenced your music career?
Mims: Slick Rick, Michael Jackson and Hov
3 Voices: When you were creating the album, “Music Is My Savior,” did you think “This Is Why I’m Hot” would be the biggest single of your music career thus far?
Mims: I believed that it would be a hit. I created the single independently and didn’t even have an album in mind at the time. I just wanted to create music that sounded current and fit for radio. I didn’t think it would take me on tour around the world.
3 Voices: Out of the things you have seen and experienced, at this point of your life, what is your most memorable experience thus far?
Mims: Performing in my hometown for what I consider the world’s largest stage – Hot 97 Summer Jam at Giants Stadium.
3 Voices: Who does Mims currently listen to?
Mims: I listen to a lot of reggae music and classic R&B.
3 Voices: You have been on quite a rollercoaster in the industry as far as starting out independent then signing to one of the biggest record labels in the industry and now starting your very own label, American King Music LLC. Is there anything you would have done differently in the beginning that you realized now? What is some advice that you would give an up and coming artist?
Mims: I was signed by Capitol Records from 2007-2009. However I’ve been independent minded since I started recording at age 13. American King Music was a company started in 2006 with my business partners but the arrangement between all of us happened many years before we formed a company together. At the time my business partners were both employed by major record labels but they felt I was an artist that can also launch their careers independently from relying on a weekly pay check. Both of them worked for Elektra Records and when Elektra merged with Atlantic in 2005, the whole company was basically laid off. They used their severance to really launch my career by financing my touring with Method Man. Neither of my partners were rich or had executive positions with major labels but they were talented, knowledgeable and believed in themselves. Collectively we had to think differently than our peers to compete. Every label knew about me and my buzz was growing but labels thought I either sounded too much like Jay Z or they didn’t believe in me because I was a New York artist and most A&R’s have hidden agendas and there own artists they can’t even sign.
I had a chance to sign with Universal Records. Perhaps I would still be signed to them if I didn’t accept the Capitol offer but we felt we could make our own lane at Capitol because they didn’t have anything current in the Urban world. For a year it was great but Capitol merged with Virgin, then merger was sold to a private equity firm who then lost control to Citibank who lent them the money. It was a mess. Capitol is just now starting to rebound while Universal has consistently been hot. Oddly enough Capitol is now owned by Universal. Monte Lipman has never left and I think that stability would have served my career better than the bullsh*t I was put through with Capitol. My A&R was let go after my first album and the CEO was also. That’s what I regret the most. I also had a slight chance to meet Bill Gates but had to pass on the possible meeting because of a contracted paid show I was obligated for.
For new artists I would suggest to find a team that believes in them as much as my team believes in me. If you can’t convince 5 people close to you to join your movement than you’re not going to convince a label to sign you. As it stands, labels are not signing artists. They’re signing businesses so create a business with business minded people and create some progressive music that people want to hear. Don’t try to make music for everyone because then you make music for no one. Make great sh*t and then promote the hell out of it.
3 Voices: How are you approaching the new era of music?
Mims: I don’t look at things as new era’s. Music is music and will never go away. However, music is being consumed and shared differently than 5 years ago. I had a vision 4 years to create a mobile music application that allows regular music fans the ability to remix parts of their favorite songs instantly. In March of 2014, my team presented the idea at the New World Symphony at the Miami Music Summit and we won First place at the event. We’re now almost ready to launch the app. It gives both major and independent artists the ability to monetize lost revenue from acapellas and instruments while giving users the ability to remix, create, share and consume songs that they can create instantly. Check it out www.uremixapp.com and follow @uremixapp on Twitter and Instagram.
3 Voices: What’s next for you? Are there any exclusives you can share with us?
Mims: Follow @uremixapp for the launch that I think is going to change the music industry heading into 2015. Got some new music on the way and I’m always on tour.
3 Voices: How can the people reach out to you on social media sites such as Twitter, Facebook, Instagram and etc.?
Mims:@mimslife for everything and you can hit up my business partner @erikanswerman.
And there you have it! You heard it all from Mims himself. Be sure to check out the website for the U Remix App at www.uremixapp.com and be on the lookout for every Mims has going on and coming up. Much success to you Mims and keep in touch!
Here’s Mims “F*ck Your Feelings” (Official Video):